About
– brand strategy & Design
Hi, I’m Tanita. Brand strategist and brand designer (B.A. Brand/Communication Design). Something between creative free spirit and structured process person.
I want to light up the world. I want to make soulful projects visible and give them an identity. I want to make them emotionally appealing and practical to reach even more people. I am convinced that with good design we can make the world a little more sustainable, aesthetic and functional.
Essence. Emotion. Energy.
Three words that always flow into each other – in my life, in my work and in every individual collaboration with my clients. My concept of holistic branding. Identity, design, external impact – essence, emotion, energy.
Based on an elaborated brand strategy, I create brands that are fit for the digital age. In addition to a consistent corporate design, I create cross-media applications of the brand (from the logo to styleguides to social media, the website and possible print applications).
I love good coffee, feel-good places, the sea, minimalist product design, Italy (especially Milan since I’ve been living abroad), discovering beautiful and exciting places in the world, old buildings and herringbone parquet flooring – and our bright, light-flooded studio in Munich, cycling through the city in the sun, clearing my head while jogging in the park, sunrises and sunsets, creative brainstorming, dancing at live concerts and singing along at the top of my voice, laughing until my stomach hurts and making other people shine.
Essence / Identity
– Analysis
– Positioning
– Target audience
– Why – How – What
– Brand Story
– Guiding idea and concept
– Brand values
– Design principles
Emotion / Design
– Design concepts
– Logo (Word-Image-Mark)
– Typography
– Colours
– Imagery
– Illustration Style
– Design elements
– Layout behaviour
– Brand styleguides
Energy / Launch
– Design applications
– Brand consulting and support
– Social Media Feed Design
– Concept and creation website
– Implementation of website (WordPress)
Contact
– Say hello
Are you interested in a collaboration, do you need a new brand identity for your company, a new website or do you simply want to exchange ideas?
