About
– brand strategy & Design
Hi, I’m Tanita. Brand strategist, brand designer (B.A. Brand/Communication Design) and on my way to integrating art therapy into my work (Postgraduate Diploma Art Therapy). Somewhere between a creative free spirit and a structured process person, between dreamer and visionary.
I want to light up the world. I want to make soulful projects visible and give them an identity. I want to make them emotionally appealing and practical to reach even more people.
light up the world
My motivation is to evoke emotions and light up the world – through my daily actions, but also through my creative work. Combining my classical branding background with my sensitive approach to highlighting the essentials in an aesthetic way, I give companies a unique identity through strategic corporate design.
I am convinced that good design helps to make the world a little more sustainable, meaningful and functional – which is why I have made it my mission to make relevant topics accessible and bring them into focus. Since starting my own business at the end of 2019, I have therefore focused on working with meaningful, value-oriented founders and companies.
I share my inspiration to follow your intuition and live your dreams today, not sometime in the future, in workshops, my Podcast and Branding-Mentoring „roo:ts to fruits“.
Essence. Emotion. Energy.
Three words that always flow into each other – in my life, in my work and in every individual collaboration with my clients. My concept of holistic branding. Identity, design, external impact – essence, emotion, energy.
Based on a well-developed brand strategy, I create emotional, meaningful brands that are fit for the digital age. In addition to a stringent corporate design, I design cross-media applications for the brand (from logos and style guides to websites and possible print applications).
I love good coffee, art, feel-good places, the sea, minimalist product design, discovering beautiful and exciting places around the world, cruising around in our VW T2, old buildings and creaky floorboards, our light-filled creative studio in Munich, cycling through the city in the sunshine, clearing my head while jogging in the forest, surfing, roller skating, SUP on the water, sunrises and sunsets, creative musings, dancing at live concerts and singing along at the top of my lungs, deep talks, laughing until my stomach hurts, and light up others and the world.
Essence / Identity
– Analysis
– Positioning
– Target audience
– Why – How – What
– Brand Story
– Guiding idea and concept
– Brand values
– Design principles
Emotion / Design
– Design concepts
– Logo (Word-Image-Mark)
– Typography
– Colours
– Imagery
– Illustration Style
– Design elements
– Layout behaviour
– Brand styleguides
Energy / Launch
– Design applications
– Brand consulting and support
– Social Media Feed Design
– Concept and creation website
– Implementation of website (WordPress)
Contact
– Say hello
Are you interested in a collaboration, do you need a new brand identity for your company, a new website or do you simply want to exchange ideas?