– Analysis
– Positioning
– Target audience
– Why – How – What
– Brand Story
– Guiding idea and concept
– Brand values
– Design principles

– Design concepts
– Logo (Word-Image-Mark)
– Typography
– Colours
– Imagery
– Illustration Style
– Design elements
– Layout behaviour
– Brand styleguides

“Tanita accompanied us during a phase when a lot of change was coming to PAOPAO. We are still incredibly grateful that we had Tanita by our side when choosing a new design concept. She exuded so much ease and calm that we just trusted. The result is fantastic and we feel very comfortable with our new design. The feedback from our clients has also been great. Tanita works super effectively and creatively at the same time. She was super fast in all elaborations and always on point. We are sure that Tanita will continue to accompany us on our PAOPAO journey and we are grateful to have found such a great designer.”

www.paopao-essentials.de

“By a funny and happy coincidence I came across Tanita. Her work and her „handwriting“ appealed to me directly and after the first contact it was also immediately clear: I would like to develop my corporate design with her. In our collaboration I especially like the mixture of professionalism, competence, fun and cordiality. Tanita always has a clear opinion, is demanding and detail-oriented with high standards for her work. She is a sensitive and patient listener, has creative ideas and always works efficiently and on time. With a lot of passion and sensitivity, she created a corporate design that perfectly fits me, my personality and my brand. The collaboration was an absolute pleasure at every moment. Therefore, from the bottom of my heart: absolute recommendation! I am proud to continue on my path with her and her support.”

www.rebeccajaeger.de

“Tanita in four words: creative, appreciative, positive and simply brilliant! In short: everything you need, to know your new brand is in the best hands! Our collaboration was not only full of ease, but also always on a friendly level and full of inspiration. Tani managed to work out and create my corporate design so beautifully that I feel reaffirmed in my choice of designer every time. This way, founding is not only fun, but also makes me want to do a lot more! I am more than grateful for this valuable experience and look forward to future projects we can tackle together.”

www.soulandmedia.de

“Working with Tanita doesn’t feel like work at all, it feels like entering into an adventure. She supported me on elevating all preexisting elements of design in my brand into a unified work that feels evocative of nature, that feels elegant but at the same light and simple. Tanita started the creative process from a place of deep empathy, and she quickly understood the essence of my brand: inspire people to take action through the beauty of nature and be curious and intentional about the way consume coffee. We both resonated through our common love for this magic black beverage. I knew Tanita would be on fire to make my project happens. And so she did, Tanita puts all her energy and goes beyond into creating something amazing. The complete process was clear, structured yet full of creativity and joy. I am very grateful to have worked with her and I am delighted every time my customers tell me how happy they feel when they receive my beautiful coffee. They feel completely inspired and identified with the brand.”

www.de.delcielofarm.com

“A real stroke of luck for us. Tanita created a sustainable brand design from our specified corporate values. In the case of the training documents that are so important to us, she managed to get right to the heart of our very demanding layout and design requirements. Our customers unanimously say: „It‘s a great pleasure to work with the lovingly designed documents.“ On top of all that, even with a tight schedule, the expected results were always exceeded, thanks to her incredibly effective working style. THANK YOU!”

www.deine-ernaehrung.de

“Tanita has managed, with her enormous professional competence and especially through her empathetic and sensitive manner, to design my branding concept incl. homepage in such a way that I find myself in it 100%. The professionalism and quality of her work has completely exceeded my expectations and I am overjoyed that Tanita has accompanied me on my way to independence from the very beginning. I thank her from the bottom of my heart for the wonderful collaboration and look forward to more projects with her.”

www.lara-ritz.de

„From the very beginning, I had the feeling that Tanita knows exactly what suits me and my brand. What you can‘t put into words yourself, she puts into her designs with ease. The results of her work exceeded my expectations – an all-around happy package that I was able to start with immediately. If you‘re looking for someone who understands you and makes everything happen with love and detail, Tanita is the designer to go.“

www.carolinehess.de

„Tanita, with her fine sense, packed my ideas into an incredibly beautiful design and concept that reflects the Nordic lifestyle. She managed to trigger emotions with the design and the chosen visual language in a way I couldn‘t have wished for otherwise. I especially appreciate her competent and structured approach, which made me feel at ease from the very beginning. She knows how to guide, accompany and inspire me on my way like a compass with her calm and sensitive manner. You can feel that she is passionate about what she does, which makes working with her even more enjoyable. I can highly recommend Tanita and am proud to be one of her clients. I look forward to continuing to work with her and sharing the success of hej nørd.“

www.hejnord.ch

“Appreciative, passionate, to the point, artist, lightness – this is how I would like to describe Tanita. I never felt like a client with Tani, but a human being who is seen holistically by her. She listened to me patiently, carefully examined and questioned my answers and sometimes shook me awake – always with the goal of being a valuable companion and driving force for me and my vision and to realize it with me! Thank you, dear Tani!”

www.creator-campus.de