– Analysis
– Positioning
– Target audience
– Why – How – What
– Brand Story
– Guiding idea and concept
– Brand values
– Design principles

– Design concepts
– Logo (Word-Image-Mark)
– Typography
– Colours
– Imagery
– Illustration Style
– Design elements
– Layout behaviour
– Brand styleguides

“Tanita accompanied us during a phase when a lot of change was coming to PAOPAO. We are still incredibly grateful that we had Tanita by our side when choosing a new design concept. She exuded so much ease and calm that we just trusted. The result is fantastic and we feel very comfortable with our new design. The feedback from our clients has also been great. Tanita works super effectively and creatively at the same time. She was super fast in all elaborations and always on point. We are sure that Tanita will continue to accompany us on our PAOPAO journey and we are grateful to have found such a great designer.”

www.paopao-essentials.de

“By a funny and happy coincidence I came across Tanita. Her work and her „handwriting“ appealed to me directly and after the first contact it was also immediately clear: I would like to develop my corporate design with her. In our collaboration I especially like the mixture of professionalism, competence, fun and cordiality. Tanita always has a clear opinion, is demanding and detail-oriented with high standards for her work. She is a sensitive and patient listener, has creative ideas and always works efficiently and on time. With a lot of passion and sensitivity, she created a corporate design that perfectly fits me, my personality and my brand. The collaboration was an absolute pleasure at every moment. Therefore, from the bottom of my heart: absolute recommendation! I am proud to continue on my path with her and her support.”

www.rebeccajaeger.de

“Tanita in four words: creative, appreciative, positive and simply brilliant! In short: everything you need, to know your new brand is in the best hands! Our collaboration was not only full of ease, but also always on a friendly level and full of inspiration. Tani managed to work out and create my corporate design so beautifully that I feel reaffirmed in my choice of designer every time. This way, founding is not only fun, but also makes me want to do a lot more! I am more than grateful for this valuable experience and look forward to future projects we can tackle together.”

www.soulandmedia.de

“Working with Tanita doesn’t feel like work at all, it feels like entering into an adventure. She supported me on elevating all preexisting elements of design in my brand into a unified work that feels evocative of nature, that feels elegant but at the same light and simple. Tanita started the creative process from a place of deep empathy, and she quickly understood the essence of my brand: inspire people to take action through the beauty of nature and be curious and intentional about the way consume coffee. We both resonated through our common love for this magic black beverage. I knew Tanita would be on fire to make my project happens. And so she did, Tanita puts all her energy and goes beyond into creating something amazing. The complete process was clear, structured yet full of creativity and joy. I am very grateful to have worked with her and I am delighted every time my customers tell me how happy they feel when they receive my coffee.”

www.de.delcielofarm.com

“A real stroke of luck for us. Tanita created a sustainable brand design from our specified corporate values. In the case of the training documents that are so important to us, she managed to get right to the heart of our very demanding layout and design requirements. Our customers unanimously say: „It‘s a great pleasure to work with the lovingly designed documents.“ On top of all that, even with a tight schedule, the expected results were always exceeded, thanks to her incredibly effective working style. THANK YOU!”

www.deine-ernaehrung.de

“I have been thinking about getting a branding from Tanita for a long time. And this year the time had come. From the very first moment, I felt seen and understood by Tani and knew that she was the right person for me. Tani’s calm and empathetic manner, but also her appreciative, clear and open communication made the collaboration something very special.

I completely recognise myself in the design created by Tani and it is an incredible pleasure to work with it. I look forward to further projects with Tani and can wholeheartedly recommend her.”

www.isabeledsperger.de

„Working with Tanita was so pleasant and a lot of fun. We got on really well from the very first second and Tanita empathised with our brand with an incredible amount of empathy and understanding. Every single step was exciting and Tanita hit the nail on the head. The result is so much more beautiful than we could ever have imagined. We would and will always choose to work with Tanita again.“

www.kompassion-potsdam.de

„Tanita, with her fine sense, packed my ideas into an incredibly beautiful design and concept that reflects the Nordic lifestyle. She managed to trigger emotions with the design and the chosen visual language in a way I couldn‘t have wished for otherwise. I especially appreciate her competent and structured approach, which made me feel at ease from the very beginning. She knows how to guide, accompany and inspire me on my way like a compass with her calm and sensitive manner. You can feel that she is passionate about what she does, which makes working with her even more enjoyable. I can highly recommend Tanita and am proud to be one of her clients. I look forward to continue to work with her.“

www.hejnord.ch

“Appreciative, passionate, to the point, artist, lightness – this is how I would like to describe Tanita. I never felt like a client with Tani, but a human being who is seen holistically by her. She listened to me patiently, carefully examined and questioned my answers and sometimes shook me awake – always with the goal of being a valuable companion and driving force for me and my vision and to realize it with me! Thank you, dear Tani!”

www.lauraletschert.de